FOR IMMEDIATE RELEASE
Maplewood, New Jersey — Noted innovation executive Mark Polson announces the opening of Polson & Associates (PolsonAssociates.com) to provide corporate innovation leaders and teams with critical insights, training, and skills so they can build their capabilities in creativity and innovation.
Polson launches his firm after nearly three decades at Estée Lauder, most recently as Vice President of Creativity, Business Innovation, and Global Management Strategies.
While at Estée Lauder, he saw that no company can survive for long without innovation. “Today, if you are not innovating you are in danger of falling behind, or worse, being blindsided by a new market entrant,” he says. “I opened Polson & Associates to help teams get set up with the proper mindset to innovate, adapt, and expand.”
The firm’s offerings include:
- Innovation assessments to provide the vital information and insights you need build your innovation strategy.
- Leadership advisory services to help leaders create the climate for innovation and put in place the people, practices, and processes to drive it.
- Customized design thinking workshops targeted at organizations with revenues $500 million and above who are serious about committing to change and innovation.
An Experienced Leader in Innovation Practices
In Polson’s work leading Estee Lauder’s Creativity and Business Innovation, Global Management Strategies unit, he developed and ran world-class learning programs to enable employees to recognize that regardless of their work domain, they are creative and have the opportunity to exercise their creativity and innovate new solutions to business issues they are facing. In addition, as they travel on their leadership journey, they learn how to create the right climate for their teams to get to innovative ideas faster.
He is well known for his highly collaborative, personal style. “I takes the time to get to know the client’s corporate culture, and understand their pain points so I can partner with them to build customized solutions to accelerate their innovation processes,” says Polson.
Polson is a member of the Design Thinking @Rutgers University Advisory Board and is on the Advisory Board for Brand Experience magazine. Since 2004, he has been an adjunct professor in Fashion Institute of Technology’s (FIT) Cosmetics and Fragrance Marketing and Management (CFMM) graduate program, and received the FIT Faculty Leadership Award, voted on by the students, in 2014 and 2017 for outstanding teaching and commitment to student learning.
He holds a Bachelor of Industrial Design from Syracuse University where he became well-versed in design methodology. He received his Master’s in Professional Studies in Cosmetics and Fragrance Marketing and Management from Fashion Institute of Technology. He is a Qualified Practitioner for the Situational Outlook Questionnaire®, is certified in the Creative Styles Indicator®, and has a certificate in Design Thinking.